How market forces drive perfectly competitive industries toward equilibrium through firm entry, exit, and the elimination of economic profits.
In the long run, firms can freely enter or exit the industry based on profitability. This mechanism drives the market toward equilibrium.
When: P > ATC (Economic Profit Exists)
Existing firms earn economic profits, attracting new entrepreneurs
New firms enter the industry (no barriers to entry)
Market supply increases (supply curve shifts right)
Market price falls until P = ATCmin
When: P < ATC (Economic Losses Exist)
Firms suffer economic losses (revenue doesn't cover all costs)
Some firms exit the industry (free exit)
Market supply decreases (supply curve shifts left)
Market price rises until P = ATCmin
This entry/exit mechanism acts as a self-correcting force in competitive markets. Economic profits signal new firms to enter, while losses signal firms to exit. The market naturally adjusts until no firm has an incentive to enter or leave.
Long-run equilibrium is reached when there is no incentive for firms to enter or exit the industry. At this point, all firms earn zero economic profit.
In long-run equilibrium: P = MR = MC = ATCmin
This represents the most efficient possible outcome for society.
Understanding what zero economic profit really means and why it's the long-run outcome in perfect competition.
Zero economic profit does NOT mean the firm earns nothing. It means:
Key Distinction: Economic profit = Accounting profit – Opportunity costs. Zero economic profit means the firm earns exactly what it could earn in its next best alternative.
Competition and free entry/exit drive profits to zero:
If Economic Profit > 0:
New firms enter → Supply increases → Price falls → Profit decreases
If Economic Profit < 0:
Firms exit → Supply decreases → Price rises → Losses decrease
If Economic Profit = 0:
No incentive to enter or exit → Equilibrium achieved
Perfect competition delivers significant benefits to consumers through two key pricing outcomes.
In long-run equilibrium, firms produce at the minimum point of their ATC curve. This is called productive efficiency.
P = ATCmin
Price equals minimum average total cost
Firms produce where price equals marginal cost. This is called allocative efficiency.
P = MC
Price equals marginal cost
Perfect competition achieves both productive efficiency (P = ATCmin) and allocative efficiency (P = MC) simultaneously.
This is why economists use perfect competition as a benchmark to evaluate other market structures. No other market structure achieves both efficiencies in the long run.
How markets self-correct through firm entry and exit to reach long-run equilibrium.
Starting Point: P > ATC (firms earning positive economic profit)
Initial State
Firms earn economic profit (P > ATC)
Entry Occurs
New firms attracted by profits enter market
Supply Increases
Market supply shifts right
Price Falls
Increased supply lowers market price
Profits Decrease
Lower P reduces profit per unit
Equilibrium
Entry stops when P = ATC (π = 0)
Starting Point: P < ATC (firms incurring losses)
Initial State
Firms incur losses (P < ATC)
Exit Occurs
Unprofitable firms leave the market
Supply Decreases
Market supply shifts left
Price Rises
Decreased supply raises market price
Losses Decrease
Higher P reduces losses
Equilibrium
Exit stops when P = ATC (π = 0)
The long-run adjustment process demonstrates Adam Smith's "invisible hand" in action. Individual firms pursuing their own self-interest (entering when profitable, exiting when unprofitable) automatically drive the market toward an efficient equilibrium where P = MC = ATCmin. No central planner is needed – the market self-corrects through the actions of profit-seeking firms.
Economic profit in perfect competition:
"I'm making profits!"
*New firms enter*
"Aaaand it's gone." 📊
Zero economic profit:
"Wait, zero profit sounds terrible!"
Economist: "No no, you still earn NORMAL profit..."
"It's ECONOMIC profit that's zero!"
Everyone: 😵💫
The invisible hand works in mysterious ways!
Now explore how demand differs in imperfectly competitive markets like monopolistic competition and oligopoly.